Betternote

Branding

2023

Description

Developed branding for an AI assistant designed to handle note taking for medical professionals. The concept focused on giving clinicians more time to focus on patient care by streamlining documentation in the background.

Behind the Identity

Quotation marks are formed from a hidden B and N to represent Betternote. The mark reflects how the tool listens, transcribes, and summarizes, quoting the user the way important figures are quoted, highlighting the value placed on the user’s voice.